Unrelated Thoughts

Poems that are not in The End of the Word as We Know It, by Wes Unruh

Monthly Archives: April 2007

About those World of Warcraft Guilds…

Getting on Zep Shira Chess’ paper on collective projective identities in MMO’s is well worth your time, especially if you know what a projective identity is, or if you happen to play a lot of World of Warcraft.


Recently, on Alterati

notes – corporate entity

in the process of investigating the ways to circumnavigate existing corporate entities, I’ve been neck deep in research among the entreprenuer, DIY marketing stuff out there online. A lot of the best infomarketers out there are totally bypassing the intrenched corporate powerstructure on the backs of the new media platforms.

To me it seems that working within this paradigm during the current zeitgeist for a magician can provide essential lessons. It is problematic to point to a specific instance in the life process of a corporate entity that can be compromised to the magician’s intention, since all entities are different and all magicians are different.

Instead I found myself pondering how the problem lies within the over-riding hegemonical force that the existence of corporations en toto has upon the continued existence of corporations. If one or two fall out of favour, the only replacement is yet another corporation.

There are few individuals out there who can bring a single-minded and opinionated focus to the group consensus with raw currency, and to significantly alter public opinion nowadays, with the ability of a William Randolph Hearst or .. Howard Hughes, for example, has been replaced with the ravings of Ted Turner, or the confusing and oblique political theatrics of Ross Perot. Looking around now in the mediascape, we see only a few billionaires with the funds and intentions to do absurd, confusing, and spectacular things on a global scale. The only groups with the power to globably affect consciousness (outside of those with the nuclear capacity to destroy consciousness) are those who are corporate entities.

Individuals need to be richer.


view with the blogger known as EA_Spouse who’s livejournal sparked a firestorm in the game developer community several years previously. Erin Hoffman is a writer, editor, and game designer and has worked on a number of games. Currently she is the lead designer for GoPets: Vacation Island for Nintendo DS

Here’s the alterati interview I did with her

niche fadding

niche fadding. it’s a practice used to acquire attention.

Creating a strip of meaning around a niche, then using that as a kind of honey pot to attract attention.

In a world web where eyeballs are revenue, this can be performed once but goes on to indefinately provide income. A feed becomes a blog, which becomes a feed in a sidebar of another blog. Soon the density increases interconnectivity. With proper care, perpetual revenue machines can be built that run along while the creator is off, working on something new.

Toxickmuse saw this the other day and sent it to me:

and a few days ago this made the front page of metafilter:

Both of these are attempts to use niche attention to direct large amounts of attention through a monetized site. As I understand it, the attention economy appears to be one of the two secondary economies underlying the traditional concept of economy.

navigating memetic networks

Alterati.Com Launches

The web site where I’ll be doing in-depth blogging from here on out has launched. The home of The Gspot, logo-medium.pngAlterati.com is a massive undertaking. Just a quick glance at the proposed features, all of which will by fully implemented by May, shows just how incredible this site will eventually become…

Keep an eye on this site, it’s only going to grow from here on out.

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