Unrelated Thoughts

Poems that are not in The End of the Word as We Know It, by Wes Unruh

Monthly Archives: January 2009

lightning calls to blood

Thunderbird and Heyoka seems to keep coming up in my own experience since the time I was a kid and the airplane door popped open on me during a lightning storm (it was a small 5 seater bonanza if I remember rightly) I’ve always been crazy, but that was really the turning point for me, the wake-up.  I had to hold the door tight while we landed.  If I hadn’t been wearing my seatbelt I’d have likely fallen 10,000 feet – I still remember the electric smell of burnt ozone.  I’ve never liked flying since then, and even more to the point, I’m holding a carved thunderbird token as I hit send on this message… why zen werewolf?


Now consulting for Synchronicity Studios

I am a Social Media & SEO Specialist.  Here’s what they put up about me at Synchronicity Studios

Since he began blogging 1999 Wes has been studying non-standard ways to use search engines, and has actively engaged in community building efforts and online information marketing. In 2006 he begin contracting privately to handle online reputation and distribute audio and video media. Wes is also an experienced teleconference specialist, having worked as an administrator with Connex International from 2000-2005. From the end of 2005 throughout 2006 Wes was one of the core components in the book launch for ‘Think Two Products Ahead,’ a strategy which earned the author an email subscription of more than 30,000 subscribers the week of the book launch. Since then he has worked in a number of different entrepreneurial online ventures, always with the core purpose of bringing media specific attention through online channels by maximizing content visibility and search engine optimization strategies, both on-page and off. Wes Unruh brings an integrated social marketing approach consisting of preliminary keyword due diligence to sound out the online niche, comprehensive planning for specific demographic spaces, and the technical know-how to optimize for on-page SEO. He is co-author and publisher of the 2008 book ‘The Art of Memetics‘, Editor-at-Large of the blog Alterati.com since James Curcio stepped down from the position, and video tutorial Editor for PublicIndividual.com.

on the record…

you might want to now that I was raised in a strict religious household in idaho, homeschooled at times, and that I read the king james bible twice before I was twelve. My favorite parts were the intertextualities, the references from one verse in the old testament to seven others, scattered through the book. I believe I fetishize books, likely because of this… and that I view books as living entities. I wouldn’t tell you to do the same, but I suspect I’m not the only bibliophile who’s noticed an on-going obsession in our culture with book as object, rather than text..

Don’t think that is the only formative element of my psyche, though… I wasn’t only homeschooled, I was also taught at a christian school in town. I was there when Reagan was shot, I was there when the space shuttle Columbia exploded, pre-empting re-run of Star Trek after school. Fragments of memories, half-eaten by private mythologizing… but perhaps a lense into where I come from… as an adoptee. As an adoptee, it’s hard not to notice the bad seed, the cuckoo, the reluctant beast of the apocalypse that appears time and time again in modern culture. Perhaps that was what I meant to express when, age ten and asked to dress as my favorite biblical character, I chose a beast from the book of Daniel that crawled from the sea in a hallucination. Since then I have always been pondering why so much of contemporary media focuses so closely on the abnormal psychology of the adopted, the occult powers of family secrets, the epic battles of light and dark struggling over the adoptee’s soul. From Moses to now, with The Unborn.

When I tell some people that I’m an adoptee writer studying occult memetics and nlp, that my favorite films are In the Mouth of Madness and The Testament of Orpheus, that I’ve read Illuminatus!, I am amused that they don’t run screaming. In all honesty, I’m just testing… these are only scraps – the real work is in writing something that changes the reader completely, utterly, into an entity unrecognizable. To show the reader the other, like a black mirror. There is no abyss so pure and missing as utter unknowing, at the center of one’s center, and the radiation of that black hole deforms and refuses all appellations, dissolves all labels. There is where I listen for an original thought worth authoring

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